Piece of Cake Videos: Common Questions
How many video clips will be edited each month?
Some months will be more than others, depending on the topics we discuss and current events in your industry.
Sometimes, a clip needs to be 2 or 3 minutes to fully explain a concept, while other times, we may get multiple 1-minute clips from that same portion of our conversation.
How often will my videos be posted?
New videos will be posted every other day.
With our recurring library packages, previous clips with the best engagement will be reused to fill in the days when a new clip isn’t scheduled.
This library will be filled with “evergreen” content – content that isn’t time specific. Tips and tricks are considered evergreen, while a seasonal promotion wouldn’t be.
This library will grow over time.
Here’s an example schedule:
Month 1: 10 clips scheduled throughout the month. (We aim to edit some extra clips from month 1 if possible to get started)
Month 2: is 10 new clips, plus your previous month’s 10 clips. (20 total)
Month 3: Daily posts. (10 new clips plus 20 previous clips)
Month 4: New clips, plus the best clips from the library to fill in your daily posting schedule.
Social media hasn't worked for me before. How is this different?
If you’ve tried using social media before to grow your business and haven’t seen much success, it’s probably because of 1 of 3 reasons:
Quality:
Your audio isn’t great, your camera isn’t steady, or you’re answering questions that people aren’t asking.
Quantity:
You post once a week for the past 3 months and don’t seem to be getting much traction.
It takes frequent posting for social media platforms to want to show your content to more people.
Take a look at your favorite creators and see how often they’re posting – it’s probably more than once a week.
Consistency:
You post here and there when you’re in the mood or when something exciting is happeneing, but you’re not sure what to post in-between and so your content is going out inconsistently.
Invest in a 1-hour video call, then we’ll create quality, quantity, and consistency for your social media content. Check out our social media video packages.
After a few months, won't all of my videos start to look the same?
Our editors are trained to create variety in your clips to stop viewers from scrolling and pay attention to what you have to say.
We’re always watching for new trends, and editing with the goal of “Stopping the scroll” in mind.
Check out our samples page to see what we mean.
Do I need to record in a studio?
We recommend not recording in a pubic coffee shop or outdoors where noise or distractions may compromise your video clips, but you don’t need any fancy microphones, lighting, or equipment to create helpful videos for your potential clients.
Can social media videos work for my industry?
We’ve yet to come across an industry where potential clients don’t have any questions, and expert opinion doesn’t really matter.
Here are some industries where clients have questions and are looking for the advice of an expert:
- Health and wellness
- Consultants
- Agency Owners
- Trades
- Financial services
- Not-for-profit sector
- Realtors
- Instructors
- Entrepreneurs
- Local Businesses
- Community Organizations
- Coaches
- Fitness Instructors
- Educators
- Thought Leaders
- Sales People
- Travel Agents
Invest in a 1-hour video call each month. From there, we’ll create and schedule video clips that position you as an expert in your industry. Check out our social media video packages.
I don't know what to say on camera. Will you help with that?
Our intereviewers will have a conversation with you. We’ll ask some questions about your business, new products or services, and changes in your industry.
From there, we’ll probably have some follow-up questions. This is less like a Q&A interview and more like a conversation with a friend.
We’ll look after editing from there (removing our team from the videos) and show off your best and most helpful answers.